Real Estate Support: 5 Types of Virtual Assistants for Property Pros
If you’re a real estate agent or property manager, you know this truth all too well: real estate never sleeps. Between client calls, listings, showings, offers, and closings, your day fills up quick. And while your business depends on relationships, paperwork and admin can quietly eat up all the time you’d rather spend with clients (or, let’s be honest, with your family).
That’s where virtual assistants come in. At Alpine Virtual, we help real estate professionals reclaim their time, get organized, and focus on growth. But not all VAs are the same - and real estate support often takes several specialized forms.
Here are five types of real-estate-focused VAs that can make your business not just more productive, but more profitable and sustainable.
1. The Listing Coordinator
If you’ve ever juggled photography appointments, MLS uploads, and listing descriptions while trying to prep for an open house, you already know why a listing coordinator VA is a game-changer.
They handle:
Drafting and publishing listings (MLS, Zillow, Realtor.com, etc.)
Coordinating photography and staging schedules
Managing signage, lockboxes, and listing packets
Gathering disclosures and seller documents
Updating listings when there’s a price change or offer accepted
Imagine being able to hand over the paperwork chaos and walk into your open house actually refreshed.
You can read more about the power of starting small with delegation in our Ultimate Delegation Blueprint.
2. The Transaction Coordinator
Once your listing goes under contract, things get real. A transaction coordinator VA keeps every step on track from offer to closing.
They can:
Track contingencies and deadlines
Communicate with title, escrow, and lenders
Prepare and send out closing documents
Maintain compliance checklists
Keep buyers, sellers, and agents updated
It’s like having a calm, detail-oriented co-pilot who never forgets a date or drops a thread - freeing you up to focus on relationships and new business.
3. The Marketing VA
Marketing keeps your pipeline full, but it’s easy to push it off when you’re buried in transactions. A marketing VA can bring consistency back to your visibility.
They handle:
Creating and scheduling social media posts
Designing flyers and email campaigns
Managing Google My Business updates
Posting and optimizing listings for SEO
Tracking leads and engagement metrics
If your content is always “waiting until you have time,” a marketing VA ensures your brand is working for you 24/7 - even when you’re at a closing.
4. The CRM & Lead-Management VA
You know that one agent whose follow-ups are always on time and whose database is perfectly organized? Odds are, they have a CRM-savvy VA behind the scenes.
This VA keeps your lead systems clean and working:
Entering and tagging new contacts
Automating follow-ups
Tracking lead sources and conversions
Keeping drip campaigns running smoothly
Whether you’re using Follow Up Boss, HubSpot, or LionDesk, your CRM is only as powerful as the data inside it - and this VA makes sure it stays actionable and up-to-date.
5. The Executive & Operations VA
The truth is, real estate isn’t just showings and offers. You’re also running a business - payroll, invoices, vendors, meetings, client gifts, and emails. An executive or operations VA handles the behind-the-scenes work that keeps your business running like a real company, not just a whirlwind of tasks.
They can:
Manage your calendar and inbox
Coordinate team schedules and meetings
Track expenses, invoices, and receipts
Prepare reports and client communication templates
Build and maintain SOPs for your growing team
If you’re ready to stop being the bottleneck and start being the CEO of your real estate business, this is the VA for you.
Why It Works
At Alpine Virtual, we pair real estate professionals with U.S.-based, highly experienced VAs who understand the industry’s pace and precision. Many of our VAs come from real estate admin or operations backgrounds, so they’re fluent in the tools, systems, and communication style that property pros rely on.
The result?
More listings closed
Happier clients
Fewer nights working from your car between showings
Whether you’re ready for a dedicated monthly assistant or just want to test the waters with a la carte services, our team can help you hire a virtual assistant who fits your business perfectly.
The Bottom Line
You don’t have to do it all to build a thriving real estate business. You just have to build the right support system.
Because when you stop spending your energy on the wrong things - the admin, the repetitive tasks, the “I’ll get to it later” work - you finally have time for the things that actually sell homes and move the needle.
And that’s what makes the right VA not an expense, but a growth strategy.
